​Vision :
​The focal point driving public health initiatives derived from the Royal Initiative for the benefit of the people is maintaining and defending the monarchical institution.     
      
Mission :
​1. To reverence and propagate the royal duties of His Majesty the King and all  members of the royal family.
​2. To coordinate and create a network of collaboration between the public and private sectors, both domestically and internationally, in missions related to public health initiatives resulting  from the Royal Initiative.
​3. To promote, support, supervise, monitor, and assess the public health-related activities stemming from the Royal Initiative.
​4. To develop human resources and information systems based on the Royal Initiative, including informing relevant units and the general public through public relations on the results of operations.

​Organizational Values 
M (Mastery) ​Master oneself.
O (Originality) ​Create innovations beneficial to the healthcare system.
P (People centered) ​Focus on the people.
H (Humility) ​Be humble and respectful.